Waypoint Forms · Example executive report
36 completed months · 2023-10-01 to 2026-09-30 · USD
Fictional business. Dates advance monthly; the figures stay fixed.
Explore demo dashboard →MRR
$79,217.24
ARR
$950,606.88
TTM gross collections
$875,566.46
gross · 12 mo · charge-based net $843,640.11
Paying customers
1,230
NRR
101.9%
Annual · Avg. 3M · complete
GRR
85.9%
Annual · Avg. 3M · complete
MRR Growth
71.1%
y-o-y
MRR Churn
1.2%
TTM Avg.
Refund rate
0.6%
TTM · refunds only
At-risk MRR
$2,138.87
current
Top-line figures as of 2026-09-30. Synthetic figures for 36 completed months. Dates advance monthly; the amounts stay fixed. Figures in USD.
MRR Movement Bridge
Oct '23 to Sep '26
The combined adjustment includes FX and any unexplained reconciliation difference.
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Opening MRR | $0.00 | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 |
| New | $0.00 | $1,675.45 | $1,638.17 | $1,715.91 | $1,742.72 | $1,769.28 | $1,802.38 | $1,859.72 | $1,883.25 | $1,912.94 | $1,865.55 | $1,969.17 | $1,920.62 | $2,029.49 | $2,074.76 | $2,093.31 | $2,088.20 | $2,188.32 | $2,192.44 | $2,243.78 | $2,240.25 | $2,356.68 | $2,350.64 | $2,354.14 | $2,350.82 | $2,408.01 | $2,460.85 | $2,505.67 | $2,523.05 | $2,571.03 | $2,517.79 | $2,677.46 | $2,730.19 | $2,728.05 | $2,831.08 | $2,831.00 |
| Expansion | $0.00 | $0.00 | $1.55 | $51.86 | $3.68 | $103.19 | $35.94 | $65.68 | $230.81 | $91.10 | $157.66 | $149.43 | $211.14 | $248.95 | $177.78 | $422.58 | $395.51 | $315.06 | $420.89 | $403.83 | $378.04 | $562.74 | $501.65 | $589.31 | $551.28 | $691.28 | $707.46 | $532.11 | $943.33 | $873.29 | $903.96 | $912.58 | $948.50 | $909.41 | $878.56 | $903.33 |
| Reactivation | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $53.41 | $53.19 | $53.67 | $0.00 | $53.35 | $53.49 | $53.42 | $53.34 | $53.56 | $53.43 | $53.51 | $53.42 | $53.54 | $53.52 | $53.32 | $53.68 | $53.58 | $53.57 | $53.54 | $53.54 | $53.48 | $106.86 | $106.84 |
| Contraction | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Churn | $0.00 | $0.00 | $0.00 | -$52.84 | -$54.96 | -$53.72 | -$110.35 | -$109.51 | -$165.75 | -$169.90 | -$164.86 | -$228.90 | -$225.13 | -$273.80 | -$288.00 | -$347.77 | -$338.42 | -$401.18 | -$411.63 | -$406.48 | -$408.52 | -$471.52 | -$485.92 | -$554.34 | -$531.57 | -$617.22 | -$688.79 | -$594.39 | -$688.81 | -$706.66 | -$687.71 | -$760.00 | -$765.77 | -$860.91 | -$923.03 | -$893.30 |
| Billing paused (net) | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| FX / other adjustments | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Closing MRR | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 | $79,217.24 |
| MoM growth | — | — | 97.9% | 51.7% | 33.6% | 27.1% | 20.2% | 17.7% | 16.1% | 13.1% | 11.7% | 10.7% | 9.7% | 9.6% | 8.6% | 8.7% | 7.7% | 7.2% | 7.0% | 6.7% | 6.2% | 6.4% | 5.8% | 5.6% | 5.2% | 5.2% | 4.9% | 4.6% | 5.0% | 4.7% | 4.5% | 4.5% | 4.4% | 4.0% | 3.9% | 3.9% |
| YoY growth | — | — | — | — | — | — | — | — | — | — | — | — | — | 1307.3% | 672.1% | 453.0% | 345.8% | 276.1% | 234.8% | 203.5% | 177.4% | 161.1% | 147.4% | 136.0% | 126.4% | 117.4% | 110.1% | 102.3% | 97.3% | 92.7% | 88.2% | 84.3% | 81.2% | 77.1% | 73.9% | 71.1% |
Logo Movement Bridge
Oct '23 to Sep '26
Paying customers only. Trials enter on conversion. Reactivations count distinct customers; the remaining difference is shown separately when measured counts are available.
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Opening customers | 0 | 0 | 31 | 62 | 93 | 125 | 157 | 189 | 222 | 254 | 287 | 319 | 352 | 384 | 418 | 453 | 487 | 520 | 555 | 590 | 626 | 662 | 699 | 736 | 772 | 808 | 844 | 880 | 918 | 955 | 993 | 1,030 | 1,069 | 1,109 | 1,148 | 1,189 |
| New | 0 | 31 | 31 | 32 | 33 | 33 | 34 | 35 | 35 | 36 | 35 | 37 | 36 | 38 | 39 | 39 | 39 | 41 | 41 | 42 | 42 | 44 | 44 | 44 | 44 | 45 | 46 | 47 | 47 | 48 | 47 | 50 | 51 | 51 | 53 | 53 |
| Churned | 0 | 0 | 0 | -1 | -1 | -1 | -2 | -2 | -3 | -3 | -3 | -4 | -4 | -5 | -5 | -6 | -6 | -7 | -7 | -7 | -7 | -8 | -8 | -9 | -9 | -10 | -11 | -10 | -11 | -11 | -11 | -12 | -12 | -13 | -14 | -14 |
| Reactivations / other changes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 |
| Closing customers | 0 | 31 | 62 | 93 | 125 | 157 | 189 | 222 | 254 | 287 | 319 | 352 | 384 | 418 | 453 | 487 | 520 | 555 | 590 | 626 | 662 | 699 | 736 | 772 | 808 | 844 | 880 | 918 | 955 | 993 | 1,030 | 1,069 | 1,109 | 1,148 | 1,189 | 1,230 |
| Logo churn | — | — | 0.0% | 1.6% | 1.1% | 0.8% | 1.3% | 1.1% | 1.4% | 1.2% | 1.0% | 1.3% | 1.1% | 1.3% | 1.2% | 1.3% | 1.2% | 1.3% | 1.3% | 1.2% | 1.1% | 1.2% | 1.1% | 1.2% | 1.2% | 1.2% | 1.3% | 1.1% | 1.2% | 1.2% | 1.1% | 1.2% | 1.1% | 1.2% | 1.2% | 1.2% |
Cash Collected
Oct '23 to Sep '26
Synthetic collections less recorded fees and refunds, plus unexplained adjustments. These figures do not represent bank payouts.
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRR (run-rate) | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 | $79,217.24 |
| Gross collected | $0.00 | $1,972.03 | $3,759.05 | $5,942.21 | $7,396.05 | $10,135.50 | $12,285.40 | $14,421.28 | $15,502.80 | $17,732.74 | $21,044.07 | $23,328.83 | $25,751.13 | $26,624.90 | $28,744.40 | $33,552.39 | $34,568.29 | $36,535.08 | $41,163.66 | $42,963.21 | $43,878.73 | $47,443.84 | $51,419.48 | $52,661.59 | $54,763.53 | $57,790.36 | $60,785.15 | $61,361.32 | $67,578.88 | $71,479.50 | $74,654.77 | $81,886.51 | $81,240.08 | $85,888.86 | $89,010.84 | $89,126.66 |
| Fees | $0.00 | -$63.29 | -$118.48 | -$181.39 | -$220.77 | -$323.33 | -$376.82 | -$425.44 | -$492.66 | -$548.39 | -$665.60 | -$755.38 | -$800.17 | -$815.56 | -$881.65 | -$1,051.62 | -$1,114.59 | -$1,163.70 | -$1,277.57 | -$1,269.29 | -$1,407.23 | -$1,526.67 | -$1,658.48 | -$1,683.65 | -$1,650.78 | -$1,759.11 | -$1,898.64 | -$1,967.97 | -$2,131.45 | -$2,150.82 | -$2,308.29 | -$2,583.35 | -$2,554.87 | -$2,537.95 | -$2,624.74 | -$2,797.06 |
| Refunds | $0.00 | -$10.47 | -$22.48 | -$39.54 | -$42.96 | -$75.07 | -$68.72 | -$87.95 | -$105.43 | -$127.60 | -$134.65 | -$137.80 | -$180.77 | -$204.91 | -$156.62 | -$226.36 | -$208.97 | -$194.18 | -$281.07 | -$328.07 | -$293.27 | -$209.43 | -$392.26 | -$230.36 | -$356.77 | -$376.24 | -$299.32 | -$313.44 | -$432.38 | -$441.72 | -$475.55 | -$369.01 | -$422.91 | -$433.60 | -$547.91 | -$492.47 |
| Net collected | $0.00 | $1,898.27 | $3,618.09 | $5,721.28 | $7,132.32 | $9,737.10 | $11,839.86 | $13,907.89 | $14,904.71 | $17,056.75 | $20,243.82 | $22,435.65 | $24,770.19 | $25,604.43 | $27,706.13 | $32,274.41 | $33,244.73 | $35,177.20 | $39,605.02 | $41,365.85 | $42,178.23 | $45,707.74 | $49,368.74 | $50,747.58 | $52,755.98 | $55,655.01 | $58,587.19 | $59,079.91 | $65,015.05 | $68,886.96 | $71,870.93 | $78,934.15 | $78,262.30 | $82,917.31 | $85,838.19 | $85,837.13 |
Recurring gross collections
$816,226.56
12 completed months · gross collections
One-time gross collections
$59,339.90
12 completed months · gross collections
Gross collections needing review
$0.00
12 completed months · gross collections
Recurring share
93.2%
Before refunds, fees and disputes
Recurring vs One-Time Revenue
Oct '23 to Sep '26
Gross collections split by supported subscription cadence, explicit team one-time classifications, and payments needing review. Before refunds, fees and disputes. Mixed invoice lines are not allocated; attested MRR is excluded.
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Recurring | $0.00 | $1,843.85 | $3,495.92 | $5,496.54 | $6,952.29 | $9,476.69 | $11,425.42 | $13,339.68 | $14,572.63 | $16,580.11 | $19,570.99 | $21,579.17 | $24,206.06 | $24,894.28 | $26,732.29 | $31,035.96 | $32,494.19 | $34,160.30 | $38,282.20 | $39,740.97 | $41,246.01 | $44,359.99 | $47,820.12 | $48,711.97 | $51,477.72 | $54,033.99 | $56,530.19 | $56,759.22 | $63,524.15 | $66,833.33 | $69,428.94 | $75,745.02 | $76,365.68 | $80,306.08 | $82,780.08 | $82,442.16 |
| One-time | $0.00 | $128.18 | $263.13 | $445.67 | $443.76 | $658.81 | $859.98 | $1,081.60 | $930.17 | $1,152.63 | $1,473.08 | $1,749.66 | $1,545.07 | $1,730.62 | $2,012.11 | $2,516.43 | $2,074.10 | $2,374.78 | $2,881.46 | $3,222.24 | $2,632.72 | $3,083.85 | $3,599.36 | $3,949.62 | $3,285.81 | $3,756.37 | $4,254.96 | $4,602.10 | $4,054.73 | $4,646.17 | $5,225.83 | $6,141.49 | $4,874.40 | $5,582.78 | $6,230.76 | $6,684.50 |
| Needs review | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Total collected | $0.00 | $1,972.03 | $3,759.05 | $5,942.21 | $7,396.05 | $10,135.50 | $12,285.40 | $14,421.28 | $15,502.80 | $17,732.74 | $21,044.07 | $23,328.83 | $25,751.13 | $26,624.90 | $28,744.40 | $33,552.39 | $34,568.29 | $36,535.08 | $41,163.66 | $42,963.21 | $43,878.73 | $47,443.84 | $51,419.48 | $52,661.59 | $54,763.53 | $57,790.36 | $60,785.15 | $61,361.32 | $67,578.88 | $71,479.50 | $74,654.77 | $81,886.51 | $81,240.08 | $85,888.86 | $89,010.84 | $89,126.66 |
| Recurring share | — | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% | 94.0% | 93.5% | 93.0% | 92.5% |
Net & Gross Revenue Retention
Oct '23 to Sep '26
The movement rows describe the whole business. Retention follows only customers present at period opening, at constant period-end FX. Cohort retained MRR includes their expansion and reactivation. GRR excludes gains and caps each customer’s losses at their opening MRR. Total closing MRR includes new customers and matches the MRR bridge. Missing cohort evidence is unavailable.
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Starting MRR | $0.00 | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 |
| Expansion | $0.00 | $0.00 | $1.55 | $51.86 | $3.68 | $103.19 | $35.94 | $65.68 | $230.81 | $91.10 | $157.66 | $149.43 | $211.14 | $248.95 | $177.78 | $422.58 | $395.51 | $315.06 | $420.89 | $403.83 | $378.04 | $562.74 | $501.65 | $589.31 | $551.28 | $691.28 | $707.46 | $532.11 | $943.33 | $873.29 | $903.96 | $912.58 | $948.50 | $909.41 | $878.56 | $903.33 |
| Reactivation | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $53.41 | $53.19 | $53.67 | $0.00 | $53.35 | $53.49 | $53.42 | $53.34 | $53.56 | $53.43 | $53.51 | $53.42 | $53.54 | $53.52 | $53.32 | $53.68 | $53.58 | $53.57 | $53.54 | $53.54 | $53.48 | $106.86 | $106.84 |
| Contraction | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Churned | $0.00 | $0.00 | $0.00 | -$52.84 | -$54.96 | -$53.72 | -$110.35 | -$109.51 | -$165.75 | -$169.90 | -$164.86 | -$228.90 | -$225.13 | -$273.80 | -$288.00 | -$347.77 | -$338.42 | -$401.18 | -$411.63 | -$406.48 | -$408.52 | -$471.52 | -$485.92 | -$554.34 | -$531.57 | -$617.22 | -$688.79 | -$594.39 | -$688.81 | -$706.66 | -$687.71 | -$760.00 | -$765.77 | -$860.91 | -$923.03 | -$893.30 |
| MRR after displayed movements | $0.00 | $0.00 | $1,677.00 | $3,314.19 | $4,978.82 | $6,771.01 | $8,465.88 | $10,224.43 | $12,149.21 | $13,953.66 | $15,859.40 | $17,645.48 | $19,600.66 | $21,549.84 | $23,522.30 | $25,725.54 | $27,875.94 | $29,931.37 | $32,182.44 | $34,425.65 | $36,692.29 | $39,077.32 | $41,503.16 | $43,942.28 | $46,369.55 | $48,847.97 | $51,328.17 | $53,780.06 | $56,593.93 | $59,337.19 | $62,178.04 | $64,901.95 | $67,815.68 | $70,647.85 | $73,438.29 | $76,386.24 |
| Opening cohort MRR (constant FX) | $0.00 | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 |
| Opening cohort retained MRR | $0.00 | $0.00 | $1,677.00 | $3,314.19 | $4,978.82 | $6,771.01 | $8,465.88 | $10,224.43 | $12,149.21 | $13,953.66 | $15,859.40 | $17,645.48 | $19,600.66 | $21,496.43 | $23,469.11 | $25,671.87 | $27,875.94 | $29,878.02 | $32,128.95 | $34,372.23 | $36,638.95 | $39,023.76 | $41,449.73 | $43,888.77 | $46,316.13 | $48,794.43 | $51,274.65 | $53,726.74 | $56,540.25 | $59,283.61 | $62,124.47 | $64,848.41 | $67,762.14 | $70,594.37 | $73,331.43 | $76,279.40 |
| Opening cohort gross retained MRR | $0.00 | $0.00 | $1,675.45 | $3,262.33 | $4,975.14 | $6,667.82 | $8,429.94 | $10,158.75 | $11,918.40 | $13,862.56 | $15,701.74 | $17,496.05 | $19,389.52 | $21,247.48 | $23,291.33 | $25,249.29 | $27,480.43 | $29,562.96 | $31,708.06 | $33,968.40 | $36,260.91 | $38,461.02 | $40,948.08 | $43,299.46 | $45,764.85 | $48,103.15 | $50,567.19 | $53,194.63 | $55,596.92 | $58,410.32 | $61,220.51 | $63,935.83 | $66,813.64 | $69,684.96 | $72,452.87 | $75,376.07 |
| Total closing MRR | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 | $79,217.24 |
| MRR churn | — | — | 0.0% | 1.6% | 1.1% | 0.8% | 1.3% | 1.1% | 1.4% | 1.2% | 1.0% | 1.3% | 1.1% | 1.3% | 1.2% | 1.4% | 1.2% | 1.3% | 1.3% | 1.2% | 1.1% | 1.2% | 1.2% | 1.3% | 1.1% | 1.3% | 1.3% | 1.1% | 1.2% | 1.2% | 1.1% | 1.2% | 1.1% | 1.2% | 1.3% | 1.2% |
| NRR (monthly) | — | — | 100.1% | 100.0% | 99.0% | 100.7% | 99.1% | 99.6% | 100.5% | 99.4% | 100.0% | 99.6% | 99.9% | 99.9% | 99.5% | 100.3% | 100.2% | 99.7% | 100.0% | 100.0% | 99.9% | 100.2% | 100.0% | 100.1% | 100.0% | 100.2% | 100.0% | 99.9% | 100.5% | 100.3% | 100.3% | 100.2% | 100.3% | 100.1% | 99.9% | 100.0% |
| GRR (monthly) | — | — | 100.0% | 98.4% | 98.9% | 99.2% | 98.7% | 98.9% | 98.6% | 98.8% | 99.0% | 98.7% | 98.9% | 98.7% | 98.8% | 98.6% | 98.8% | 98.7% | 98.7% | 98.8% | 98.9% | 98.8% | 98.8% | 98.7% | 98.9% | 98.7% | 98.7% | 98.9% | 98.8% | 98.8% | 98.9% | 98.8% | 98.9% | 98.8% | 98.7% | 98.8% |
| NRR Annual | — | — | — | — | — | — | — | — | — | — | — | — | — | 96.8% | 95.7% | 92.7% | 94.6% | 96.6% | 97.8% | 98.7% | 99.5% | 100.0% | 100.5% | 101.0% | 100.4% | 100.4% | 100.8% | 100.3% | 100.2% | 100.7% | 101.2% | 101.8% | 102.2% | 102.0% | 102.1% | 101.7% |
| GRR Annual | — | — | — | — | — | — | — | — | — | — | — | — | — | 83.9% | 82.3% | 79.6% | 81.6% | 83.4% | 83.6% | 83.7% | 85.8% | 85.7% | 85.8% | 86.0% | 85.4% | 85.3% | 85.1% | 85.4% | 85.3% | 85.3% | 85.5% | 85.8% | 85.8% | 85.8% | 86.0% | 85.9% |
ARPU
Oct '23 to Sep '26
Per paying customer (trialing customers excluded).
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MRR | $0.00 | $1,675.45 | $3,315.17 | $5,030.10 | $6,721.54 | $8,540.29 | $10,268.26 | $12,084.15 | $14,032.46 | $15,866.60 | $17,724.95 | $19,614.65 | $21,521.28 | $23,579.33 | $25,597.06 | $27,818.85 | $29,964.14 | $32,119.69 | $34,374.88 | $36,669.43 | $38,932.54 | $41,434.00 | $43,853.80 | $46,296.42 | $48,720.37 | $51,255.98 | $53,789.02 | $56,285.73 | $59,116.98 | $61,908.22 | $64,695.83 | $67,579.41 | $70,545.87 | $73,375.90 | $76,269.37 | $79,217.24 |
| Paying customers | 0 | 31 | 62 | 93 | 125 | 157 | 189 | 222 | 254 | 287 | 319 | 352 | 384 | 418 | 453 | 487 | 520 | 555 | 590 | 626 | 662 | 699 | 736 | 772 | 808 | 844 | 880 | 918 | 955 | 993 | 1,030 | 1,069 | 1,109 | 1,148 | 1,189 | 1,230 |
| ARPU | $0.00 | $54.05 | $53.47 | $54.09 | $53.77 | $54.40 | $54.33 | $54.43 | $55.25 | $55.28 | $55.56 | $55.72 | $56.05 | $56.41 | $56.51 | $57.12 | $57.62 | $57.87 | $58.26 | $58.58 | $58.81 | $59.28 | $59.58 | $59.97 | $60.30 | $60.73 | $61.12 | $61.31 | $61.90 | $62.34 | $62.81 | $63.22 | $63.61 | $63.92 | $64.15 | $64.40 |
Modeled LTV
$5,412.98
As of 2026-09-30
ARPU
$64.40
Customer churn
1.2%
LTV (modeled)
Oct '23 to Sep '26
Modeled as ARPU / trailing-3-month logo churn, both on paying customers. No CAC available, so payback is not shown.
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ARPU | — | $54.05 | $53.47 | $54.09 | $53.77 | $54.40 | $54.33 | $54.43 | $55.25 | $55.28 | $55.56 | $55.72 | $56.05 | $56.41 | $56.51 | $57.12 | $57.62 | $57.87 | $58.26 | $58.58 | $58.81 | $59.28 | $59.58 | $59.97 | $60.30 | $60.73 | $61.12 | $61.31 | $61.90 | $62.34 | $62.81 | $63.22 | $63.61 | $63.92 | $64.15 | $64.40 |
| Trailing logo churn | — | — | 0.0% | 0.8% | 0.9% | 1.2% | 1.0% | 1.0% | 1.2% | 1.2% | 1.2% | 1.2% | 1.1% | 1.2% | 1.2% | 1.3% | 1.3% | 1.3% | 1.3% | 1.3% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.2% | 1.1% | 1.1% | 1.2% | 1.2% | 1.2% |
| Modeled LTV | — | — | — | $6,707.16 | $6,000.73 | $4,678.67 | $5,175.68 | $5,213.46 | $4,499.87 | $4,618.66 | $4,658.79 | $4,803.01 | $4,894.37 | $4,583.24 | $4,664.31 | $4,482.63 | $4,606.27 | $4,448.47 | $4,552.22 | $4,632.23 | $4,947.68 | $5,062.18 | $5,149.28 | $5,031.35 | $5,120.12 | $5,024.19 | $4,946.66 | $5,001.76 | $5,104.54 | $5,364.19 | $5,449.35 | $5,538.11 | $5,620.34 | $5,542.48 | $5,476.22 | $5,412.98 |
SaaS Quick Ratio
Oct '23 to Sep '26
Quick Ratio = (New + Expansion + Reactivation) / (Contraction + Churn).
| Metric | Oct '23 | Nov '23 | Dec '23 | Jan '24 | Feb '24 | Mar '24 | Apr '24 | May '24 | Jun '24 | Jul '24 | Aug '24 | Sep '24 | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 | Apr '25 | May '25 | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gains (New + Expansion + Reactivation) | $0.00 | $1,675.45 | $1,639.72 | $1,767.77 | $1,746.40 | $1,872.47 | $1,838.32 | $1,925.40 | $2,114.06 | $2,004.04 | $2,023.21 | $2,118.60 | $2,131.76 | $2,331.85 | $2,305.73 | $2,569.56 | $2,483.71 | $2,556.73 | $2,666.82 | $2,701.03 | $2,671.63 | $2,972.98 | $2,905.72 | $2,996.96 | $2,955.52 | $3,152.83 | $3,221.83 | $3,091.10 | $3,520.06 | $3,497.90 | $3,475.32 | $3,643.58 | $3,732.23 | $3,690.94 | $3,816.50 | $3,841.17 |
| Losses (Contraction + Churn) | $0.00 | $0.00 | $0.00 | -$52.84 | -$54.96 | -$53.72 | -$110.35 | -$109.51 | -$165.75 | -$169.90 | -$164.86 | -$228.90 | -$225.13 | -$273.80 | -$288.00 | -$347.77 | -$338.42 | -$401.18 | -$411.63 | -$406.48 | -$408.52 | -$471.52 | -$485.92 | -$554.34 | -$531.57 | -$617.22 | -$688.79 | -$594.39 | -$688.81 | -$706.66 | -$687.71 | -$760.00 | -$765.77 | -$860.91 | -$923.03 | -$893.30 |
| Quick Ratio | — | — | — | 33.46 | 31.78 | 34.86 | 16.66 | 17.58 | 12.75 | 11.80 | 12.27 | 9.26 | 9.47 | 8.52 | 8.01 | 7.39 | 7.34 | 6.37 | 6.48 | 6.64 | 6.54 | 6.31 | 5.98 | 5.41 | 5.56 | 5.11 | 4.68 | 5.20 | 5.11 | 4.95 | 5.05 | 4.79 | 4.87 | 4.29 | 4.13 | 4.30 |
Cohort Retention
Revenue retention by MRR activation cohort (month of first positive MRR) — the durability behind the NRR/GRR figures.
| Cohort | Starting MRR | Mo 0 | Mo 1 | Mo 2 | Mo 3 | Mo 4 | Mo 5 | Mo 6 | Mo 7 | Mo 8 | Mo 9 | Mo 10 | Mo 11 | Mo 12 | Mo 13 | Mo 14 | Mo 15 | Mo 16 | Mo 17 | Mo 18 | Mo 19 | Mo 20 | Mo 21 | Mo 22 | Mo 23 | Mo 24 | Mo 25 | Mo 26 | Mo 27 | Mo 28 | Mo 29 | Mo 30 | Mo 31 | Mo 32 | Mo 33 | Mo 34 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| November 2023 | $1,675.45 | 100.0% | 100.1% | 101.7% | 98.5% | 100.0% | 97.1% | 97.7% | 96.2% | 93.3% | 94.3% | 91.6% | 92.5% | 96.8% | 100.7% | 101.9% | 99.7% | 103.9% | 108.5% | 113.0% | 117.3% | 119.0% | 116.5% | 117.2% | 121.8% | 123.5% | 121.0% | 125.4% | 127.5% | 125.0% | 125.5% | 130.5% | 132.4% | 129.4% | 129.4% | 134.2% |
| December 2023 | $1,638.17 | 100.0% | 98.3% | 98.4% | 96.6% | 97.0% | 94.3% | 96.1% | 93.3% | 94.2% | 91.5% | 88.9% | 90.0% | 90.7% | 88.5% | 89.7% | 90.7% | 88.1% | 85.3% | 86.1% | 90.7% | 91.0% | 88.2% | 89.2% | 93.8% | 98.4% | 99.4% | 104.3% | 104.7% | 101.8% | 103.2% | 108.0% | 112.7% | 112.6% | 117.2% | — |
| January 2024 | $1,715.91 | 100.0% | 100.1% | 101.6% | 98.9% | 96.3% | 94.9% | 92.2% | 93.1% | 90.6% | 88.2% | 89.2% | 86.4% | 87.9% | 89.1% | 90.1% | 87.6% | 85.0% | 85.9% | 87.1% | 88.2% | 85.5% | 86.5% | 83.8% | 80.9% | 81.7% | 83.1% | 84.4% | 85.6% | 86.8% | 88.1% | 84.8% | 85.8% | 86.8% | — | — |
| February 2024 | $1,742.72 | 100.0% | 101.6% | 102.0% | 102.7% | 101.5% | 102.1% | 103.2% | 104.0% | 101.9% | 103.1% | 100.5% | 98.8% | 100.2% | 101.3% | 102.6% | 103.8% | 104.9% | 102.8% | 100.3% | 101.7% | 102.9% | 100.5% | 98.0% | 99.0% | 100.6% | 98.1% | 99.5% | 100.9% | 98.1% | 95.0% | 96.2% | 97.3% | — | — | — |
| March 2024 | $1,769.28 | 100.0% | 100.4% | 101.1% | 103.0% | 103.7% | 101.6% | 99.2% | 100.3% | 101.5% | 99.0% | 97.3% | 98.7% | 99.7% | 97.6% | 98.7% | 99.8% | 97.6% | 95.1% | 96.4% | 97.6% | 99.0% | 96.5% | 97.5% | 95.2% | 92.6% | 93.9% | 95.3% | 96.6% | 93.6% | 94.7% | 95.9% | — | — | — | — |
| April 2024 | $1,802.38 | 100.0% | 100.6% | 102.6% | 103.3% | 101.2% | 102.1% | 103.2% | 104.4% | 105.2% | 103.7% | 105.2% | 103.0% | 101.0% | 102.2% | 103.3% | 104.8% | 106.1% | 107.5% | 108.8% | 106.7% | 108.2% | 109.3% | 107.3% | 105.0% | 106.6% | 108.1% | 105.6% | 107.0% | 108.3% | 105.3% | — | — | — | — | — |
| May 2024 | $1,859.72 | 100.0% | 101.9% | 102.6% | 100.7% | 101.5% | 102.6% | 100.8% | 98.5% | 100.1% | 101.6% | 99.5% | 97.5% | 98.7% | 99.7% | 97.8% | 99.0% | 100.3% | 98.1% | 95.9% | 97.2% | 98.2% | 99.9% | 101.4% | 102.9% | 104.3% | 101.9% | 103.2% | 104.5% | 105.7% | — | — | — | — | — | — |
| June 2024 | $1,883.25 | 100.0% | 100.7% | 101.7% | 102.5% | 103.6% | 101.9% | 99.6% | 101.3% | 102.7% | 103.8% | 105.2% | 106.5% | 104.3% | 102.5% | 103.8% | 105.2% | 103.0% | 101.0% | 102.4% | 103.5% | 101.6% | 103.1% | 104.6% | 102.3% | 99.9% | 101.3% | 102.5% | 99.7% | — | — | — | — | — | — | — |
| July 2024 | $1,912.94 | 100.0% | 101.0% | 101.9% | 103.0% | 101.3% | 102.1% | 103.8% | 105.3% | 103.3% | 104.7% | 105.9% | 103.9% | 102.2% | 103.5% | 104.9% | 106.2% | 107.7% | 109.2% | 106.8% | 105.1% | 106.7% | 108.3% | 109.8% | 111.4% | 112.8% | 114.2% | 111.7% | — | — | — | — | — | — | — | — |
| August 2024 | $1,865.55 | 100.0% | 100.8% | 101.9% | 103.1% | 103.9% | 105.7% | 104.1% | 102.1% | 103.5% | 104.7% | 102.6% | 104.1% | 105.4% | 106.8% | 104.7% | 106.2% | 107.7% | 105.3% | 103.5% | 105.1% | 106.6% | 104.4% | 105.9% | 107.3% | 104.7% | 102.0% | — | — | — | — | — | — | — | — | — |
| September 2024 | $1,969.17 | 100.0% | 98.4% | 96.7% | 97.5% | 99.1% | 97.7% | 95.8% | 97.1% | 98.2% | 99.3% | 100.7% | 102.0% | 100.2% | 98.2% | 99.7% | 101.0% | 98.8% | 97.1% | 98.5% | 100.0% | 97.9% | 99.3% | 100.6% | 98.2% | 95.7% | — | — | — | — | — | — | — | — | — | — |
| October 2024 | $1,920.62 | 100.0% | 98.4% | 99.1% | 100.8% | 99.3% | 97.4% | 98.7% | 96.8% | 94.8% | 96.2% | 97.4% | 95.5% | 93.4% | 94.8% | 96.1% | 97.1% | 98.7% | 100.2% | 98.2% | 96.0% | 97.4% | 98.6% | 99.8% | 101.0% | — | — | — | — | — | — | — | — | — | — | — |
| November 2024 | $2,029.49 | 100.0% | 100.8% | 102.5% | 101.2% | 99.5% | 100.8% | 99.2% | 97.4% | 98.8% | 100.0% | 98.4% | 99.6% | 101.0% | 99.3% | 97.2% | 98.8% | 100.3% | 98.5% | 96.6% | 97.9% | 99.2% | 97.0% | 98.1% | — | — | — | — | — | — | — | — | — | — | — | — |
| December 2024 | $2,074.76 | 100.0% | 99.1% | 97.8% | 98.9% | 100.2% | 98.7% | 96.9% | 98.3% | 99.5% | 98.0% | 99.2% | 100.6% | 99.0% | 97.0% | 98.6% | 100.1% | 98.4% | 96.6% | 98.0% | 95.9% | 93.7% | 94.9% | — | — | — | — | — | — | — | — | — | — | — | — | — |
| January 2025 | $2,093.31 | 100.0% | 101.4% | 102.5% | 103.9% | 102.4% | 100.8% | 102.2% | 100.7% | 99.2% | 100.4% | 101.9% | 100.3% | 101.3% | 103.1% | 104.6% | 103.0% | 104.5% | 106.0% | 104.1% | 102.1% | 103.3% | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| February 2025 | $2,088.20 | 100.0% | 101.1% | 99.8% | 98.3% | 99.3% | 100.8% | 99.3% | 100.6% | 101.8% | 100.4% | 98.9% | 99.9% | 101.6% | 100.1% | 101.6% | 103.0% | 104.5% | 102.7% | 100.7% | 101.9% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| March 2025 | $2,188.32 | 100.0% | 98.9% | 100.0% | 101.1% | 102.6% | 101.2% | 100.0% | 101.2% | 99.9% | 98.5% | 99.5% | 101.2% | 99.9% | 101.3% | 102.8% | 101.3% | 99.6% | 100.8% | 102.0% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| April 2025 | $2,192.44 | 100.0% | 101.2% | 102.2% | 101.2% | 99.9% | 101.2% | 102.5% | 101.3% | 100.0% | 101.0% | 102.7% | 101.5% | 103.0% | 104.4% | 103.0% | 101.3% | 102.6% | 103.8% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| May 2025 | $2,243.78 | 100.0% | 101.0% | 100.1% | 101.3% | 102.7% | 103.9% | 102.9% | 104.3% | 105.3% | 104.5% | 103.3% | 104.8% | 106.3% | 105.0% | 106.4% | 107.6% | 108.9% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| June 2025 | $2,240.25 | 100.0% | 99.0% | 100.3% | 101.6% | 100.3% | 99.2% | 100.6% | 101.6% | 100.7% | 102.2% | 103.7% | 105.2% | 103.9% | 105.3% | 106.5% | 104.9% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| July 2025 | $2,356.68 | 100.0% | 101.2% | 102.6% | 101.5% | 102.9% | 104.4% | 105.4% | 104.7% | 106.3% | 107.9% | 106.8% | 105.7% | 107.0% | 108.3% | 106.9% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| August 2025 | $2,350.64 | 100.0% | 101.4% | 100.3% | 101.7% | 103.1% | 101.7% | 101.0% | 102.5% | 104.0% | 102.9% | 104.4% | 105.8% | 107.0% | 105.6% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| September 2025 | $2,354.14 | 100.0% | 98.9% | 100.3% | 101.7% | 100.4% | 99.6% | 101.1% | 102.6% | 99.0% | 100.4% | 101.7% | 100.3% | 98.8% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| October 2025 | $2,350.82 | 100.0% | 101.4% | 102.9% | 101.5% | 103.3% | 104.8% | 103.9% | 102.8% | 104.3% | 105.7% | 104.3% | 105.6% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| November 2025 | $2,408.01 | 100.0% | 99.1% | 97.9% | 99.5% | 101.0% | 100.1% | 99.1% | 100.5% | 101.8% | 100.6% | 101.8% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| December 2025 | $2,460.85 | 100.0% | 98.8% | 100.5% | 102.0% | 101.2% | 102.6% | 104.1% | 103.1% | 101.9% | 103.1% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| January 2026 | $2,505.67 | 100.0% | 101.7% | 101.0% | 98.0% | 99.4% | 100.9% | 99.8% | 98.7% | 99.9% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| February 2026 | $2,523.05 | 100.0% | 99.3% | 100.8% | 102.2% | 103.7% | 102.8% | 104.0% | 105.3% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| March 2026 | $2,571.03 | 100.0% | 101.5% | 102.9% | 102.2% | 101.3% | 102.6% | 103.8% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| April 2026 | $2,517.79 | 100.0% | 101.4% | 100.7% | 102.0% | 103.2% | 104.5% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| May 2026 | $2,677.46 | 100.0% | 99.4% | 100.7% | 101.9% | 98.9% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| June 2026 | $2,730.19 | 100.0% | 101.3% | 102.5% | 101.7% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| July 2026 | $2,728.05 | 100.0% | 99.2% | 98.4% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| August 2026 | $2,831.08 | 100.0% | 99.3% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| September 2026 | $2,831.00 | 100.0% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
Mo 0 is the first-revenue month (100% by definition, matching ChartMogul and Baremetrics); each later cell is the share still retained at the end of that month.
Plan & Product Mix
MRR by pricing tier.
| Product | Plan | Cadence | MRR | % of MRR | Subs |
|---|---|---|---|---|---|
| Waypoint Forms | Starter (monthly) | Monthly | $24,557.34 | 31.0% | 847 |
| Waypoint Forms | Growth (monthly) | Monthly | $26,933.86 | 34.0% | 341 |
| Waypoint Forms | Scale (monthly) | Monthly | $13,466.93 | 17.0% | 68 |
| Waypoint Forms | Growth (annual) | Annual | $8,713.90 | 11.0% | 132 |
| Waypoint Forms | Scale (annual) | Annual | $5,545.21 | 7.0% | 33 |
Contract Cadence Mix
Monthly vs annual, and weighted contract length.
| Cadence | MRR | % of MRR | Subs | Avg contract |
|---|---|---|---|---|
| Monthly | $64,958.13 | 82.0% | 1,256 | 1 mo |
| Annual | $14,259.11 | 18.0% | 165 | 12 mo |
Weighted-average contract length: 2.3 months
Revenue Geography
MRR by customer country.
| Country | Customers | % of customers | MRR | % of MRR |
|---|---|---|---|---|
| United States | 504 | 41.0% | $32,479.07 | 41.0% |
| United Kingdom | 148 | 12.0% | $9,506.07 | 12.0% |
| Germany | 98 | 8.0% | $6,337.38 | 8.0% |
| Canada | 86 | 7.0% | $5,545.21 | 7.0% |
| Australia | 62 | 5.0% | $3,960.86 | 5.0% |
| France | 49 | 4.0% | $3,168.69 | 4.0% |
| Netherlands | 37 | 3.0% | $2,376.52 | 3.0% |
| Other | 172 | 14.0% | $11,090.41 | 14.0% |
| Not specified | 74 | 6.0% | $4,753.03 | 6.0% |
6.0% of MRR is from customers with no country on file (shown as “Not specified”).
Revenue Concentration
How much MRR rides on the largest customers — the covenant-risk view.
Top customer
1.8%
$1,445.12 of MRR
Top 5 customers
7.4%
$5,832.42 of MRR
Top 10 customers
12.1%
$9,621.96 of MRR
Customers with MRR
1,230
Well diversified (HHI <0.01). The largest customer is 1.8% of MRR — losing them drops MRR by $1,445.12.
Revenue by Source
MRR by billing platform — the platform-dependency view.
| Source | Customers | MRR | % of MRR |
|---|---|---|---|
| Stripe | 812 | $56,244.24 | 71.0% |
| Shopify | 418 | $22,973.00 | 29.0% |
MRR by Currency
What the business actually bills in, and its reporting-currency equivalent — the FX-exposure view.
| Currency | MRR (as billed) | MRR (USD) | % of MRR |
|---|---|---|---|
| usd | $79,217.24 | $79,217.24 | 100.0% |
At-Risk MRR
Past-due MRR retained on the books under the grace window.
At-risk MRR
$2,138.87
At-risk customers
38
Share of MRR
2.7%
Deferred Revenue (Estimated)
Prepaid service not yet delivered — the obligation a buyer inherits. Non-GAAP estimate.
Deferred revenue (est.)
$45,946.00
Non-GAAP estimate
Recognizes in ≤1mo
$7,351.36
Recognizes in 1–3mo
$12,405.42
Recognizes in 3–12mo
$25,270.30
Recognizes in 12mo+
$918.92
Estimated from billing data (straight-line over service periods), not an audited GAAP figure. Annual and prepaid plans only — monthly-plan float is excluded, matching the Deferred Revenue page default.
Synthetic collections less recorded fees and refunds, plus unexplained adjustments. These figures do not represent bank payouts.
LTV is modeled as ARPU (per paying customer) / customer churn rate. No CAC data is available, so payback period is not shown.
Retention follows customers with positive MRR at the start of each period. NRR includes their expansion and reactivation; GRR deducts their losses without gains, with losses capped at each customer’s opening MRR. Annual means 12 months, not monthly rates compounded. Both endpoints use period-end FX rates. Default headlines average up to 3 completed readings. Missing cohort evidence is unavailable.